For organisations to survive and to operate effectively and efficiently they need to plan strategically. The first step to strategic planning process is to understand the internal and external factors as they will affect the business and to continually evaluate these factors, this process is also called PENST analysis.
P = Political environment
E= Economical
N = Natural environment
S = Social Demographics
T = Technological Developments.
Conduct a SWOT analysis, know your competitors and analyse the expectations of the stakeholders. By doing this critical exercise you then have a clear understanding of your target market, their needs and expectations.
This is the stage where you have enough information to come up with a suitable Vision, Mission, Values, Organisation’s overall objectives, Division’s Objectives, Departmental Objectives, Team and individual KPA’s which includes performance and personal development.
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